As Invisible Sentinel’s Veriflow product line grew, it was clear that it was time to reevaluate their product branding. The food testing technology has grown into a family with more than 10 distinct products, each focusing on a specific pathogen. This lent the unique challenge of redesigning the brand to fit into this growing family.
Working with Humid Creative, we aimed to position Veriflow to fit alongside the established brew and vino brands as well as stand strong on its own. The Veriflow brand is represented by much more than just the logo. Refined photography choices, modern font styles, and a simplified color palette were developed and enforced to create consistency across all aspects of the brand.