Along with Humid Creative, I worked with the Institute of Survey and Research at Temple University to help them create a brand for their BeHeardPhilly (BHP) program. It helps connect organizations to Philadelphia residents through the use of surveys. If an organization, initiative, or municipality has questions, BHP gathers results from people living in the metro area. The information gained from surveying lays foundation for improvements throughout the city. The goal was to create an identity system that fit in with Temple University guidelines as well as spoke to the mission of BHP.
In order for BHP to be successful, it’s important that residents trust and are interested in participating in surveys. Their outreach materials needed to match their target audiences, so we worked to make sure that the pieces represented an accurate Philadelphia.